Thursday, August 26, 2010

Week 4 - Big Screen to Small Screen

Where and when did usable online video start? (provide some refs. and an example if possible)

This question caused some difficulty in answering correctly as the term usable can vary. On the website dembot.com by Andrew Baron, a Decade in the History of Online Video, Baron states that there were online videos on the internet before a feasible audience was there to receive them. Online videos were really born during the 2004 US election when audiences were becoming equipped with a faster dial-up system accessible means to receive the receive the online videos.

While this was the first instance where online videos could be accessed by the mass population, those that new where and how to find online videos and were equipped with the adequate programs could access online videos years before the rest of us.

http://dembot.com/post/310798115/a-decade-in-history-of-online-video

In the lecture we heard about technological innovations that were used by the studios to lure audiences. (mostly to combat the popularity of TV)
What recent innovations are being used to lure us to the movies? What are they luring us from?

Going to the movies used to be classified as a big night out. It was used for first dates, for catch up with friends, for entertaining kids on those long school holidays. However with the introduction of movies online, pay tv and the ever-so-popular pirated DVDs from Bali or Thailand, the movies are copping a thrashing. However, the movie theatre is coming back. The recent introduction of 3D movies, Imax, Gold Class and loyalty cards, people are still coming back to the movies. People are encouraged to see the film at the theatre to gain the full experience of the movie and the special effects.

Are short films still being made? Why? Who pays for them to be made?

The enthusiasim towards the Tropfest Short Film Festivals proves that the short film culture is still alive. Tropfest was founded by award-winning actor/director John Polson in 1993. Tropfest is renowned as being a stepping stone for aspiring short film directors to get their work noticed.

The term viral is thrown about adhoc but what does it mean in film/movie arena? Give some examples.

The term 'viral' is something the moves quickly with a exponential growth rate. Whether is be a video clip, a picture, a computer virus, it moves quickly through the internet. Viral marketing is a popular tool. Using pre-existing networks to market a product,

Online video distribution isn't limited to the short film format. We are now starting to see television styled shows made solely for internet release (webisodes). Find an example of this style of content and discuss how viewing television content in this way can positively and negatively affect the viewer's experience.
Webisodes, like all things, have their positives and their negatives. The positive side to webisodes is the convenience, the when-ever-where-ever factor. You can pause, fast forward, rewind and record and you are not bombarded with long-winded commercial breaks. On the negative side however, the fact that websidoes exist merely on the low budget the quality is disadvantaged from that if you were to watch a television episode. One example I found of a webisode was Man in the Box.


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